What happens after I am selected?
- Onboarding: You will get training in medical policies and procedures. You will also receive training on the operational side of the medspa. Here, you will learn about inventory, scheduling, using the EMR, how to use your virtual assistant, and patient service issues.
- Location assistance: Our medspa support team will find locations in your area with a private room. You will go and meet the owner and verify that you want to use this area.
- Marketing assistance: Our marketing team will launch ads and make bundle deals with the location owner to bring patients to your grand opening.
- Pre-launch day: Our medspa support team will go through a mock grand opening day with checking in, EMR documentation, payment and post event documentation.
- Financial: In doing all of the above, you pay nothing if you are a qualified injector. All of the cost associated with launching the medspa will be put into an internal line of credit. This startup cost, as well as any ongoing cost will be deducted from the gross revenue. If in the first month, we have a negative balance, then don’t worry. You pay nothing. We’ll carry the negative balance to the following month.
Do I need to start an LLC?
We will open an umbrella LLC that supports all of the medspas in your state. This LLC will apply for malpractice insurance, register for state licenses, and open a bank account. You will have access to view all the transactions on the bank account and credit card processing.
How much time is required from me?
First, you must want to be a business owner, and not an employee. It may take 3 or 6 months until you start to see your medspa profit. While we can take care of all the backend operations, your earnings are dependent mostly on you and your ability to sell and offer exceptional service to your patients.
Ideally, you should want to make this your full time career. You don’t have to quit your day job, as we can work around your current schedule. For the first 3 months, give us 4 days, weekdays or weekends, mornings or evenings, when you can inject for 3 to 4 hours. We will connect you with 4 different beauty businesses with a private room that will host your events. You will decide which ones you want to return the following month. Once your schedule gets fuller, then you can increase your hours or add additional dates. If or when you decide to quit your day job, depends on you, as you can keep this as your side gig forever. However, our goal is to help you transition to a full time career running your own medspa.
You are most likely to succeed when you have at least 4 events per month at four different locations when you are starting out. You can opt to work less than 4 days per month, but your growth and the time it will take for you to become profitable will be longer.
Do I get to pick the event location?
Yes,. Our outreach team will contact all the local beauty businesses for you to find you a clean private room with an adjustable bed that inclines to 90 degrees. You will decide on the location after you visit the location and meet the owner, to make sure that you will feel good about the location and the people. The ideal owner is someone who is engaged, uses neurotoxin or fillers and wants to use your medspa to elevate her beauty business. Some owners just want a rent check and we’ve found that these locations don’t perform as well. You want an engaged owner who will spread the news about your new medspa through word of mouth.
What do we offer the owners?
Our location outreach subleasing offer is EITHER receive FREE services or $25/HR for the room rental paid at the end of the month. The FREE SERVICE OFFER is up to 50 units of Xeomin every 3 months and/or 1 syringe of Dermal Filler every 6 months. We encourage you to offer 20 units of Xeomin for every employee of the business location for FREE. This generates incredible good will and your return on investment through word of mouth is huge. In addition, the owner and the business employee can get up to $50 worth of membership points for every new patient that gets treated through their word of mouth (optional $100 worth of membership points at the beginning). This encourages word of mouth. We use points, because cash for patient referral is illegal. While you lose money at the beginning, an engaged owner or business employee will refer more patients for less money than using Facebook or YouTube advertising.
The owner will also get the option to bundle one of their services with our basic 20 Units of Xeomin as a package. You will both offer a service worth $100 and sell it for $150. You still pay the owner $100 and you will discount your service by $50.
WARNING: If you feel that this is too generous or that you don’t want to engage the owner or the business employee, then our business model may not be a good fit for you. We believe in creating a medspa brand that is “OVERLY GENEROUS” and create good will to everyone that comes to you. We believe that true personal relationships with local business owners and business employees is what makes our successful location successful. This is YOURS and OUR brand of success. The GENEROUS MEDSPA is the brand. You have give value to everyone early, and anticipate good will from them later.
What does a typical event day look like?
Ideally, before the event, you will personally call all of the patients to greet them and perform a quick telephone consultation. Even though your virtual PCC will reach out to everyone, we know that this personal touch will add to your success. You want to arrive at least 30 minutes early to set up the room. Pre-mix your Xeomin and get your supplies ready. We book Xeomin appointments for every 15 minutes and filler appointments for every 30 minutes. Your virtual PCC can help patients check in, write your EMR and process payment. At the end of the day, you will tally up your event revenue including cash and products used and enter this in the EMR. Most events are 4 hours long, either in the morning or afternoon on weekdays or weekends.
Nurses will require a Good Faith Exam performed prior to injecting any new patients. These GFE will be handled by your medical director prior to your appointment. A medical director will also be available on hand for walk ins during your injection days.
What products do I start with?
Due to our partnership with Merz and Prollenium, you can only start with Xeomin (neurotoxin) and Belotero and Versa (dermal fillers). You will NOT be able to offer any other neurotoxins or dermal fillers. We are in the top 1% of accounts with Merz and Prollenium. We know with 99% certainty that you will not be able to legally purchase any other neurotoxins or dermal fillers within the USA, for the same cost that we currently purchase our products. The cost to acquire a patient, with other products that cost twice as much for us to purchase, is too high for you to find success within our medspa startup model.
Finance:
What is the typical startup cost?
As a GENEROUS MEDSPA, we make your startup cost simple for qualified injectors. You will pay for the monthly operational cost, meaning the cost of running a medspa on a monthly basis. Any additional cost of startup training by the regional director or medical director, and setup by your medspa support staff calling for new location, setting up your website, scheduling and EMR software are NOT charged to you or the business. We want to reinforce the GENEROUS MEDSPA concept to you from day one with us.
If you are a novice injector without any training or experience, then you will require additional training costs. Please contact us to discuss the cost depending on your level.
What is the typical monthly expense?
They are as follows:
Cost of Goods Sold (COGS) – the price of Xeomin or dermal fillers sent to you.
Square Fee – Square is the credit card processing service which charges 2.6% + 10¢ for contactless payments.
Patient Care Coordinator – when you hire a PCC to travel with you in person, then this cost will be added to your monthly expense.
Twilio Fee – Twilio is a communication platform that controls all automated SMS and voice calls. You are charged 50 cents per patient who books an appointment.
Virtual Assistant (customer service and outreach) – this virtual assistant helps with all points of contact. You are charged $1.5 per patient who books an appointment.
Merz VA – this virtual assistant tracks your reward points to ensure that you will get money back from Merz for the sale of Xeomin. The charge is a flat $20.
SM VA – this virtual assistant creates and uploads your social media profile. The charge is a flat $100.
TMobile & Twilio Phone – we pay a flat rate of $32 to maintain your T-Mobile phone number and Twilio phone number.
Server & VPN – this is the charge for your server, software and VPN used by your VA. The charge is a flat rate of $100.
Malpractice – you pay a flat rate of $75 for shared malpractice.
Total Rent – this is the amount that you will pay your subleased medspa location. This is variable depending on your arrangement with the location owner.
Advertisement – this is the amount that you will pay for your Facebook and Google advertising. Typically, you will start off with paying $20 per day during the first 3 months, and drop down to $10 per day. This amount is variable depending on the quality of free word of mouth advertising you are able to get from the location owner.
Every month, The total gross is calculated. Then the monthly expenses above are subtracted. This is the profit of the medspa for that month. Your RVU payment is then calculated when the cash flow is positive. When the cash flow is negative for the month, both partners, YOU and Medspa Circle, do not make any money.
This is very important for you to understand. We are a partner in opening up a medspa together. You are NOT an employee. You are NOT paid hourly, nor is there a salary. All of our injectors have suffered through money losing days to eventually find success and higher pay and complete control over their schedule.
MISC
Contract
No NDA or non-compete. We will sign a memorandum of understanding that will outline our expectations. The partnership can be canceled by either party at any time for any reason. We believe that if we are continuing to deliver value to you, then you will work with us long term.
Your support team
VA – call center for patient support, answering basic questions and scheduling appointments, engaging on social media and creating content, finding more event locations.
In person PCC – optional hire based on your patient load and financial ability to pay.
Regional director – manage inventory and marketing assist.
Medical director – an active physician for initial training and on-going support.
How to succeed:
Call all new patients personally when they sign up from the injector. Pre-appointment consultation increases show rate and saves time during the actual injection day.
Free services to owner and employee to generate good will and quick word of mouth.
Free services to social media influencers to get word of mouth exposure.
Build your business to see around 4 Xeomin patients per hour to get to making $100/hour.
What you get:
All business set up requirement: LLC, state filing, malpractice, bank account, credit card processing.
All marketing support: social media post, all graphic design, website, Facebook and Youtube ads.
All operational support: virtual assistant to help you with patient service, answer basic questions, scheduling software, EMR, ensure inventory and finance compliance.
All supplies: injectable supplies and Xeomin and dermal fillers, emergency kit, iPad, iPhone, credit card processing device.